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10 Effective Print Marketing Ideas

Submitted by Max on Tuesday, 5 October 2010No Comment

Are you running your own business, whether big or small, and you are trying to come up with a really good marketing campaign? As long as budget is not a problem then you can definitely try a lot of things, but that is something only the big companies can enjoy. That is why you can turn to tried and tested print marketing approaches on achieving your goals.

First thing that you must understand is that your marketing campaign need not be a very big one for it to be effective. Sometimes all it takes is a set of printed marketing items. You should look for the right print management Melbourne service for this purpose. Listed below are 10 traditional and yet still very effective print marketing solutions.

1. Posters

Posters are not that expensive to make and for this reason it is one marketing item that most businesses make good use of. You should create a poster that is truly interesting and that contains the right information that your customers need to get them excited about your business.

2. Start giving away flyers.

Flyers are not just for fast food chains announcing their new promo meals. Every business can benefit from a set of flyers that are properly distributed. And distribution is the key. You must find out where your customers are and be there to hand out your flyers.

3. Stationery

Your office stationery should be memorable, not dull and boring. The basics should be there: your company logo, business address, and contact details. After all stationery can be handed out even by the people you have given them to.

4. Brochures

Any business definite should have a brochure to showcase their products and services. Brochures are a form of advertisement that are easy to distribute. These are also handed down quite fast so the word of mouth effect is really high. You must choose a specialist printing Melbourne company to do your brochures for you.

5. Postcards

Direct mail is still very much alive and effective in this age of the Internet and what better way to take advantage of it than by sending out some postcards. Write a little message to your recipients so you can connect to them on a much more personal and direct manner.

6. Have a book printed.

While it can be a bit more expensive than the other items on this list, getting a book printed is a good way to showcase the achievements of your company. It can be about your anniversary or any major event in your business. You can give away your book to your customers or make it a really exclusive promotional product.

7. Banners

If you are looking for a great print marketing item where you can flash your company logo or marketing message, then banners are the solutions. Just place them where you think your target customers can easily notice them.

8. Printed displays

If you have a shop or you are participating in a trade show, then you definitely need some displays to showcase your products. Choose a display that is unique so that it will definitely grab the attention of most people.

9. Keyrings and Keytags

People will always have keys and they will always need something to keep them safe. Keyrings and keytags are perennial company gifts and novelty items. They are cheap and easy to give away to your customers. These are also great for your branding.

10. T-shirt advertising

You can make your customers do your advertising for you by giving them t-shirts with your company logo or marketing message printed on it. Wherever they go, as long as they are wearing your t-shirts, they would continuously promote your business for you, at no extra cost.

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