A lot of people make fun of banner advertising, and that’s ok, but what they really don’t know is that if you know what you’re doing it can send incredible traffic that is targeted to your offers. There are lots of free and paid-for methods to advertise, but actually banner advertising is unique unto its own. It’s true, banners have been on the net since the beginning, and while many people have given up on it – those who know what to do are still going strong. Next we’re going to explore some proven strategies for using banner advertising, and we hope you’ll be inspired to get involved and make something happen.

Avoid making your banner ad image or graphic heavy because it can affect load times. If your ads don’t load the way they should then it will obviously affect your click-through rate and you won’t get the kind of response you should. More important than the cool images you have is the effective copy you write for your banner ads. A nice looking banner ad is great, but obviously you want traffic and conversions, bottom line. Whether or not to use flash animation is up to you, although we do not recommend it – but you can always test. Don’t add a mini movie in your banner ad. You never really want to annoy the visitors because if your blinking and jumping Flash banner is annoying the complete crap out of them – they will not click on it.

Another banner advertising tips that advertisers usually miss is that your ad needs to be targeted towards one single offer, that’s all. Avoid advertising more than one offer even if they are related to each other. If you do this, it’ll only backfire, which means you’ll end up confusing your prospects and they won’t know what offer to check out or go for. Your job is to offer utmost clarity to your prospect so that they can take the required action. You never want to do anything to cause confusion because your conversions will only suffer from it.

It’s reasonable to assume that the site where your ad is will receive organic search traffic. For best conversions, you must only advertise on sites that are related to the subject of your offer. Using the primary/main keyword or phrase with your banner ad could help with SEO results.

In conclusion, don’t look at banner advertising as a method that no longer works. We actually strongly feel that banner advertising is much better than it has been in many years. Think of the incredible millions of people online, and they’re all searching for a solution to some kind of problem – at one time or another. Learn more and get started – take action and never look back.

Here are some more steps on interactive marketing and contemporary interactive marketing from Mia Thomas.

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