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Articles in the Marketing Category

Shop A Docket bags Woolies, 93% of shoppers
Tuesday, 27 Sep, 2011 – 4:04 | No Comment

Receipt marketing company Shop A Docket has won the tender to supply cash register rolls to Woolworths and Big W in a move that will see its grip on the industry tighten even further.
It is …

Aussie teens: 90% have FB; 85% access it daily; anti-drug campaigns don’t work
Monday, 26 Sep, 2011 – 13:29 | No Comment

The youths of today have spoken – no matter how many anti-drug or anti-alcohol ads they are exposed to, at the end of the day, it is their peers who are the most influential factor …

Aussie teens: 90% have FB; 85% access it daily; anti-drug campaigns don’t work
Monday, 26 Sep, 2011 – 13:29 | No Comment

The youths of today have spoken – no matter how many anti-drug or anti-alcohol ads they are exposed to, at the end of the day, it is their peers who are the most influential factor …

Don’t be the next Tiger Woods – personal branding
Monday, 26 Sep, 2011 – 6:23 | No Comment

By Melissa Wait, PR manager, Gray Management Group
As consumers come to demand relationships with people not corporate entities, personal brands are commanding more of a focal point in the cluttered marketing space, and how your personal brand …

Packed like sardines
Monday, 26 Sep, 2011 – 6:22 | No Comment

Campaign:Jazz Packing
Client:Honda Australia
Agency:DTDigital

Background:
The Honda Jazz sits within an incredibly tough competitive set. The entry-level vehicle has to compete with the likes of Toyota Yaris, Mazda 2, Ford Fiesta, Suzuki Swift, and Hyundai Getz. Honda needed …

Spanish Domination
Friday, 23 Sep, 2011 – 7:22 | No Comment

Australia held its breath, waiting for the fashion giant to descend. Now that Zara is finally open for business on our shores, Belle Charlene Kwan finds out what makes this Spanish business the juggernaut of …

Spanish Domination
Friday, 23 Sep, 2011 – 7:22 | No Comment

Australia held its breath, waiting for the fashion giant to descend. Now that Zara is finally open for business on our shores, Belle Charlene Kwan finds out what makes this Spanish business the juggernaut of …

Spanish Domination
Friday, 23 Sep, 2011 – 7:22 | No Comment

Australia held its breath, waiting for the fashion giant to descend. Now that Zara is finally open for business on our shores, Belle Charlene Kwan finds out what makes this Spanish business the juggernaut of …

Spanish Domination
Friday, 23 Sep, 2011 – 7:22 | No Comment

Australia held its breath, waiting for the fashion giant to descend. Now that Zara is finally open for business on our shores, Belle Charlene Kwan finds out what makes this Spanish business the juggernaut of …

Spanish Domination
Friday, 23 Sep, 2011 – 7:22 | No Comment

Australia held its breath, waiting for the fashion giant to descend. Now that Zara is finally open for business on our shores, Belle Charlene Kwan finds out what makes this Spanish business the juggernaut of …