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Articles tagged with: Digital Marketing

David Jones taking big step towards omni-channel retailing
Wednesday, 9 May, 2012 – 6:05 | No Comment

Department store David Jones is readying itself for the launch of a new ecommerce platform and has committed to a tenfold increase in products available through the retailer’s online channels, with work beginning on photography.
The …

Marketers outsource traditional before online marketing
Tuesday, 8 May, 2012 – 9:02 | No Comment

The number of businesses outsourcing traditional marketing functions is expected to jump over the next 12 to 24 months from 9% currently to 21%, according to IBM’s ‘Australian Business Process Outsourcing (BPO) Research 2012’.
The report, …

Top10 branded iPhone apps
Friday, 17 Feb, 2012 – 15:06 | No Comment

The days of brand apps for the sake of brand apps were thankfully short-lived. Today, the best branded mobile apps don’t even feel like advertising. It’s a simple extension of the ‘content is king’ mantra …

It’s game on for retailers, but don’t forget the basics
Wednesday, 1 Feb, 2012 – 13:47 | No Comment

Australian retail businesses that provide poor customer service are airing their dirty laundry on social media sites. What’s more, their failure to respond to complaints in a timely and appropriate way  – case in point, Myer’s …

It’s game on for retailers, but don’t forget the basics
Wednesday, 1 Feb, 2012 – 13:47 | No Comment

Australian retail businesses that provide poor customer service are airing their dirty laundry on social media sites. What’s more, their failure to respond to complaints in a timely and appropriate way  – case in point, Myer’s …

It’s game on for retailers, but don’t forget the basics
Wednesday, 1 Feb, 2012 – 13:47 | No Comment

Australian retail businesses that provide poor customer service are airing their dirty laundry on social media sites. What’s more, their failure to respond to complaints in a timely and appropriate way  – case in point, Myer’s …

P&G to cut 1600 staff after CEO discovers digital media is free
Wednesday, 1 Feb, 2012 – 5:45 | No Comment

 

“In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be much more …

10 digital strategies for Aussie tourism marketers
Monday, 30 Jan, 2012 – 13:33 | No Comment

With the arrival of the National Broadband Network (NBN) throughout Australia, a whole new realm of possibilities are presented to a variety of sectors. Recently I had the pleasure of speaking at the eTourism Innovation …

10 digital strategies for Aussie tourism marketers
Monday, 30 Jan, 2012 – 13:33 | No Comment

With the arrival of the National Broadband Network (NBN) throughout Australia, a whole new realm of possibilities are presented to a variety of sectors. Recently I had the pleasure of speaking at the eTourism Innovation …

10 digital strategies for Aussie tourism marketers
Monday, 30 Jan, 2012 – 13:33 | No Comment

With the arrival of the National Broadband Network (NBN) throughout Australia, a whole new realm of possibilities are presented to a variety of sectors. Recently I had the pleasure of speaking at the eTourism Innovation …