Australia’s biggest brands are failing to capitalise on the content marketing power of YouTube, with most using their channel as a haphazard collection of videos rather than a platform to tell a coherent story.
Despite commanding …

Facebook’s measurement team is to make its research on what does and doesn’t work when it comes to advertising on the social network public at an upcoming Advertising Research Foundation conference in America.

The presentation will …

The world’s largest brands are flocking to Google+ and engagement with their content is increasing, but the number of users and frequency use commanded by the now six month old social network is remains low.
According …

For some time now I have been expounding the virtues of brands becoming far more data-centric in their approach to marketing and communications. No company understands this better than Coca-Cola. The marketing world is going …

On 24 January 1848, James W. Marshall, an American carpenter and sawmill operator with a ‘general knowledge of minerals’ came across shiny metal fragments in a Coloma river bed. It was gold. Word spread quickly. …

Accommodation and pharmaceutical brands were the buzz categories on Facebook over the month of March, gaining the most new fans and highest engagement rates according the ‘Australian Facebook Performance Report’.
Findings from the study, released by …

Digital audience profiling firm, Effective Measure, has analysed viral marketing, word of mouth and social media surrounding recent cinema release The Hunger Games and how it created buzz and consumer anticipation, creating the below infographic to …

Few new readers have accessed online news in the past six months, according to Nielsen’s Online Ratings, as the category plateaus following a period of growth.
In March, 12.1 million Australians accessed media brands online but …

I love Media Watch. Every week it presents a well-researched, entertaining look at a few of the hiccups, lies, blunders and contradictions that took place in our media landscape the week prior. And what a …

This week Facebook bought a US company, Tagtile, that helps retailers reward shoppers if they check in via their smartphone when they visit their stores.
One hopes this will rock the Foursquare boat in Australia. As …