Articles tagged with: Marketing Magazine
This feature article was first published in the April issue of Marketing magazine. Subscriptions are available in print and digital versions.
SoLoMo: The latest buzzword to emerge may not roll off the tongue, but it may …
Jim Davis, vice president and CMO of SAS, discusses analytic culture within brands, the dearth of great mobile marketing work and why you should be blogging. This interview first appeared in the April 2012 issue …
Founder of The Fetch and former online editor of Marketing magazine, Kate Kendall, is to join the co-founders of YouTube for the launch of new publishing start-up, Zeen.
Zeen is the latest project of parent company …
This instalment of Joe Barber’s column first appeared in the April 2012 issue of Marketing magazine.
More than half the emails I receive each month are questions regarding statistics and mobile usage, along with campaign ideas …
In breaking news from the UK, a review into introducing mandatory plain packaging for tobacco products has been launched by the government.
The consultation, which will launch today, is being undertaken to work out whether plain …
In breaking news from the UK, a review into introducing mandatory plain packaging for tobacco products has been launched by the government.
The consultation, which will launch today, is being undertaken to work out whether plain …
In breaking news from the UK, a review into introducing mandatory plain packaging for tobacco products has been launched by the government.
The consultation, which will launch today, is being undertaken to work out whether plain …
Simon Dell is director of TwoCents Group and a regular contributor to Marketing magazine. See a list of his blog posts here.
TwoCents were lucky enough to see a glimpse of the new Facebook Offers system …
Keep a close eye on the future. That has been the message to come out of the trend reports on digital, as online behaviour continues to change and evolve rapidly. Published in March’s issue of …
This article first appeared in the March 2012 issue of Marketing magazine.
On the eve of a global watershed in tobacco’s history, Marketing magazine takes a look at what led to the plain packaging theory, and …