Articles tagged with: Mobile Marketing
Jim Davis, vice president and CMO of SAS, discusses analytic culture within brands, the dearth of great mobile marketing work and why you should be blogging. This interview first appeared in the April 2012 issue …
This instalment of Joe Barber’s column first appeared in the April 2012 issue of Marketing magazine.
More than half the emails I receive each month are questions regarding statistics and mobile usage, along with campaign ideas …
This instalment of Nick Spooner’s regular blog for Marketing is guest authored by Melle Staelenberg, product manager – mobile at Salmat Digital. Over the past seven years, Melle has developed and delivered several successful interactive …
Until recently I hadn’t spent a lot of time in the dungeons of mobile advertising; that is, using web banners and other mechanisms to generate a response to some clever call to action. So let …
As you work out how to exploit mobile in 2012, you need to start by working out which relevant and compelling consumer problem you’re going to address and how it delivers a benefit to your …
A change is afoot, and its name is mobile. Cutting through the hype surrounding mobile can be difficult, but making sense of the situation and possibilities offered by the mobile channel is the major challenge …
In the US, 2012 is being touted as the year of the mobile payment, but closer to home experts believe the mobile electronic wallet will not go mainstream in the next two years due to delays in infrastructure …
In the US, 2012 is being touted as the year of the mobile payment, but closer to home experts believe the mobile electronic wallet will not go mainstream in the next two years due to delays in infrastructure …
In the US, 2012 is being touted as the year of the mobile payment, but closer to home experts believe the mobile electronic wallet will not go mainstream in the next two years due to delays in infrastructure …
In the US, 2012 is being touted as the year of the mobile payment, but closer to home experts believe the mobile electronic wallet will not go mainstream in the next two years due to delays in infrastructure …